Every founder wants to crack the code that will allow them to attract, retain, and retain large numbers of clients quickly, consistently, and at scale. Marketing tactics from theWhat‘ — like email blasts and reusing the same keywords in a Google Adwords campaign — won’t make it in today’s competitive startup market.
While you might want a fast-forward button to achieve long-term sustainable growth, you’re out of luck. Instead, consider applying the art and science of growth marketing. Done right, growth marketing strategies can take your customer base to new heights, but it also gives you something even more valuable – highly engaged, loyal customers.
Implementing growth marketing strategies early in your startup journey is a smart move. That’s why we invited Brian Rothenberg, a partner at defy.vc, to lead a session on the name Growth marketing for startups at TechCrunch early stage on April 14th. Rothenberg will break down growth marketing, how it can increase both your bottom line and long-term profitability, and how to make the most of your marketing dollars.
Rothenberg knows what he’s talking about and brings a wealth of experience to the start-up table. As an investment partner at defy.vc, he finds and supports entrepreneurs who create a new reality from their unique insight and vision. Rothenberg’s investments include Aalto, Fourthwall, Moment House, Novi, Office Together, PerkUp, PocketSuite, Snapwire and Thrilling.
Before joining defy.vc, Rothenberg was Eventbrite’s first VP of Growth, scaling the company from a small start-up to the world’s largest events technology platform and marketplace for live experiences – serving millions of users, $300 million sales and a closing IPO to a market capitalization of $3 billion.
Earlier in his career, Rothenberg co-founded SkillSlate, a VC-backed marketplace for local services. He built the company through its acquisition by TaskRabbit, which was later acquired by IKEA. He was also with Yahoo! where he helped build several of his early businesses as the company’s youngest product manager.
Whether growth marketing is a new concept for you or you want to expand your knowledge and strengthen your marketing skills, this session is for you. Join Brian Rothenberg to better understand the benefits of growth marketing and why it’s an essential strategy in the startup playbook.
TC early phase offers entrepreneurs and “want to” repreneurs plenty of time to engage, ask questions, and go home with a deeper, working understanding of issues and skills essential to startup success. Sign up today before tickets run out and prices go up!
Defy.vc’s Brian Rothenberg explains growth marketing strategies that don’t break the bank at TC Early Stage – TechCrunch Source link Defy.vc’s Brian Rothenberg explains growth marketing strategies that don’t break the bank at TC Early Stage – TechCrunch