By Nathaniel Meyersohn | CNN Business
Costco Die Hard, don’t worry: Beloved food courtKnown for its $ 1.50 hot dog and soda combo, a huge menu board, is slowly but resurrected.
Costco closed the food court seating area when the pandemic spread throughout the United States last March. Returned the menu to takeaway hot dogs and pizzas.
Signs of life began to appear in the summer when Chicken Bake returned. Now, the return to normal is gaining momentum. Costco has recently begun adding ice cream and smoothies to its menu, bringing tables and chairs back to stores with outdoor seating areas. the company We will also bring Churros back to the menu and reopen indoor seats as more states relax Covid-19 safety restrictions.
Richard Galanti, Costco’s Chief Financial Officer, expects the food court to be fully returned. But that will take some time, “he said in an interview Wednesday.
The company doesn’t make any sales in the food court, but it’s one of the perks that can help convince shoppers to pay $ 60 or $ 120 each year for Costco membership.
Food courts have gained cult-like support for years and have taken root in pop culture. They are referenced in television shows such as “Basketball” and “Modern Family.” Blogger Keep track of menus, rank top choices, and record changes.
“Food courts work. They are one of the things we know,” Galanti said. “I’m glad they’re back.”
“Known for that hot dog”
A food court secured with a $ 1.50 hot dog and soda combination is not a gimmick at Costco.
The company sold 151 million hot dogs last year and hasn’t raised prices for more than 30 years.
“It sounds weird to do big things about hot dogs, but we spend a lot of time on it,” said Costco co-founder Jim Cinegal. Said The Seattle Times in 2009. “We are known for that hot dog. That’s what you don’t spoil.”
Costco has a food court inside the store near the entrance. In warmer regions like Arizona and Southern California, they are near the outside front.
“I want to catch you on the way to and from Costco’s shopping experience. You keep the food court happy,” Galanti told CNN Business in a 2018 interview.
Shoppers hang out when they stop at the food court. That extra time increases the likelihood that they will make unplanned purchases after they finish their food.
And for Costco members who don’t want to spend money at the food court, there is hope. Costco is also slowly bringing food samples back to the store, another perk for members. Some stores have added a plexiglass station that distributes prepared items such as sandwiches, chips, cookies and crackers to customers one at a time.
Next, Costco will bring back cooked items for samples such as breakfast sandwiches, noodle dishes and meatballs, Galanti said.
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