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Cinnabon selling its iconic cream cheese frosting by the pint, just in time for the holidays

In 2020, many people are crazy about junk food. Cinnabon has new ideas to encourage that habit.

Cinnabon is the first pint to sell its specialty cream cheese frosting.

The toppings, best known for their captivating dripping into the sweet treat chain’s cinnamon roll line, are currently sold individually in 900 locations in the United States through food delivery apps for $ 5.99.

Technically, pints are increasingly made at home and are intended to be placed on top of baked goods that are not consumed by the fingers.

Or, at least that’s what Cinnabon wants, and the press release states that it’s perfect for holiday cooking, baking, and holiday movie watching. (But we don’t judge it to be honest …)

Pint is the brand’s latest extension, fixing its business model to busy locations such as airports and shopping malls.

Thanks to COVID-19, the traffic on foot in famous places has dropped sharply.

Selling and bringing back more products will help the 35-year-old brand expand its appeal.

Cinnabon President Kristen Hartman told CNN Business, “A key part of our strategy is how we crave so that we can be part of consumer life in as many ways as possible. Was to expand the brand at. “

In September, Cinnabon launched the first ever frozen breakfast line at major stores and grocery stores such as Target and Wal-Mart.

Choices include obvious ones such as cinnamon rolls and pastries stuffed with frosting. But there are also more luxurious items like the new “Cinna Biscuit” chicken sandwich. This is a friend chicken cutlet of cinnamon chip biscuits with cinnamon sauce.

Along with Harry and David’s limited edition cream cheese pints and gift packs, Hartman said these products “are all about meeting more and more home consumers in today’s world.”

Cinnabon is owned by the private Focus Brands and also manages other food court staples such as Auntie Anne’s and Carvel.

It’s not disclosed how devastating the pandemic was to earnings, but peers have reported signs of recovery, with same-store sales plummeting in recent months.

“Their strategy revolves around transportation hubs and has been devastating,” Morningstar analyst RJ Hottovy told CNN Business.

He added that the new Cinnabon product “does not completely replace sales in the restaurant, but it is a way to diverge, find new channels and maintain awareness about them.”



Cinnabon selling its iconic cream cheese frosting by the pint, just in time for the holidays Source link Cinnabon selling its iconic cream cheese frosting by the pint, just in time for the holidays

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