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Cinemas bank on Bond to put regular movie outings back in the diary

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Waiting for James Bond’s longest movie was the longest, but this week the British cinema finally got the blockbuster it needed to convince the audience after the blockade.

“This is the moment of the watershed. This is when we return to business,” said Vue, CEO of Vue, the UK’s third-largest operator with a 2 hour 43 minute movie theater count. One Tim Richards said. I have no time to die..

“It’s a movie everyone has been waiting for,” he told the Financial Times.

Cinemas encourage viewers to return after the blockade, despite a record number of consumers joining the streaming platform while pandemics and movie studios debut more major releases online. I hope to be a catalyst to induce.

“We can’t really underestimate [Bond’s] “Importance,” said Chris Bates, European commercial director of Odeon, the UK’s second-largest film chain. “Having that blockbuster … All generations will come out for this, and we don’t have it yet.”

Between the ticket releases on September 13th and October 1st, Odeon sold over 450,000 tickets for Daniel Craig’s final outing as a UK secret agent. Specter.. About half of these tickets were directed to customers who haven’t returned to the theater since they were allowed to reopen in the UK in May, the group said.

Vue said it sold more tickets I have no time to die The first 24 hours after sale is more than four and a half weeks of sale Specter.. “That’s what we secretly wanted, [but] You never plan it, “Richards said.

According to operators, such demand shows how tired of the desire to return to the cinema, despite spending months streaming movies at home.

But as more consumers turn to on-demand platforms like Netflix and Amazon Prime, will only blockbuster movies be the ones that pull customers back?

Tim Mulligan, Research Director at MIDiA Research, said:

According to MIDiA figures, UK viewers spend more time streaming TV shows and movies from September 2020 to June 2021, three months after the UK’s blockade restrictions were first relaxed. During the period increased by 9.8%.

Mulligan insisted on it I have no time to die An acid test for cinemas to prove themselves after the collapse of Covid. “What is the value proposition for consumers who choose to pay three times their monthly subscription? [for a cinema ticket] They have no control over what the environment is and do they have to leave home for it? That is the problem. “

Cinema owners say that nothing can recreate the experience of watching a movie with a live audience and continue to invest in reclining seats and better sound and screen technology, but is it cruel 18? It was the moon.

Cineworld, Britain’s largest cinema operator, is approaching bankruptcy $ 750 Million Emergency Fund In November, Odeon’s US parent company, AMC, narrowed Stopped It collapsed after raising $ 917 million in debt and capital in January.

UK weekend box office revenues are below comparable pre-pandemic period

Phil Clapp, CEO of the UK Cinema Association, said the recovery was “steadily” progressing, but “high and low scores along the way.”

Marvel movie Black widow According to BFI box office revenue, this year is the best-performing movie ever in the UK, earning £ 6.8m over the opening weekend.This is compared to the £ 14.1m achieved by Spider-Man: Far From Home, The latest Marvel movie before the pandemic.

Cinema executives point it out Black widow It was released to Disney’s subscription service on the same day it was released in the cinema.

Still, the road to recovery looks uncertain.

Major movies Top Gun: Maverick When Mission Impossible 7 It was postponed again until 2022, reducing the monopoly period in which cinemas had to show a movie before it was released to the public, in most cases from 90 days to about 45 days.

Jed Harmsen, vice president of cinema and content solutions at Dolby Laboratories, warned that customers have higher standards than before Covid.

“I think people will come back, but when they come back, they want the best and expect it to be different from what they see at home.”

According to operators, how much demand is being placed on “No Time to Die” ticket sales to return to the cinema despite spending months streaming movies at home? Shows © Charlie Bibby / FT

Cinema operators said that this summer’s audience was still depressed in 2019, but returning customers are “premium” offering more comfortable seating, higher quality sound and vision, or better food. He states that he paid for a more expensive ticket for the screening.

But just because Harmsen wants a more immersive and digitally enhanced experience doesn’t mean that action-packed blockbusters are preferred over more arthouse films. Stated.

He said that even a quiet movie can have a “fully immersive soundscape.”

In fact, “the main conversation that comes from a pandemic is how to design different films for your audience,” Clap said. This is because movie viewing is recovering rapidly in markets with high and low production of local movies, such as Germany and Poland. Dependence on Hollywood releases.

But he added that so-called big-event films, made with the big screen in mind, are still important to the survival of the theater. “The reason it’s called a big event is because it supports the structure.”

Cinemas bank on Bond to put regular movie outings back in the diary Source link Cinemas bank on Bond to put regular movie outings back in the diary

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