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Cash payments take center stage in Newsom’s 1st recall ad

With the summer and call elections approaching, Governor Gavin Newsom wants to inform Californians about his cash payments and prizes. “Newsam is delivering money to your pocket,” says the narrator. A video of a smiling family gathered on the sofa for a campaign ad released by Newsom on Thursday, his first recall. He refers to $ 1,100 in a one-time cash payment he proposed in the state budget. This spot is one of three currently televised throughout the state, while the other two are negative, depicting a dark Republican painting. Their release celebrates the end of most pandemic-related restrictions, with Newsome traveling the state as the host of the game show, appearing at theme parks, awarding millions of dollars in vaccinations, and 2 Continues for the week. The festive atmosphere reflects Newsom’s growing confidence in his ability to fight recalls. However, some Republicans have accused him of mistakenly using taxpayer money to support his position, supporting flashy events and ignoring state issues. Republican Mayor Kevin Fallconner, who is participating in the recall, said in a Twitter video. “The real meaning of this recall is to roll up the sleeves and fix our great condition.” But the event is more than a rival in Newsom’s ability to generate headlines and get free media. Showed that it is excellent. “I think it’s wise to break beyond traditional political news,” said Rob Statsman, a spokesman for former governor Arnold Schwarzenegger, who liked headline-grabbing appearances. It was. “It doesn’t always work with everyone, but in general I think this is probably wise for them,” he added. Last year, a Republican amateur political organizer launched a recall drive, and Newsom’s failure allowed him to collect enough signatures to prepare a ballot. Final certification is required before setting the date, which can take place within a few weeks and may allow for September elections. Many of Newsom’s allies believe that early elections are good before a natural disaster or an unexpected surge in virus cases. The launch of television advertising by Newsom and some of his Republican competitors marks a new stage in the campaign, which turns into a sprint once the election date appears on the calendar. Newsom’s positive advertising focuses on the large spending initiative he proposed in the state budget and must be signed by the end of the month. This includes cash payments of up to $ 1,100 to low-income and middle-class people, $ 4 billion in relief for small businesses, and free preschool education for all children. His other ads, one in English and one in Spanish, will connect the recall to radical Republicans by displaying images of people attacking the US Capitol on January 6. It is said. See comments by key supporters of the recall about microchipping immigrants. Its organizer, Orrin Heatlie, later said that the comments made on Facebook were exaggerated and not endorsed by him. Sonja Diaz, founding director of the Latino Policy & Politics Initiative at the University of California, Los Angeles, said Newsom’s positive advertising presents a message that resonates with families and adolescents who have been hit hard by the pandemic by emphasizing cash payments. .. For business and preschool expansion. “I think this is really the goal of talking about policy choices that will help young Californians,” she said. Meanwhile, Fall Connor dropped his first campaign ad in Spanish on Monday. It portrays Newsome in a negative way, closing most schools during the pandemic, state struggles to contain the homeless, and expanding good deed credits that could lead to the early release of tens of thousands of people in prison. Is emphasized. Another Republican candidate for the heat wave, John Cox, said Newsom wasn’t focusing on the right question. The state’s independent system operator urged conservation on Thursday, but said a power outage was unlikely. “California faces an impending energy crisis while Gavin Newsom visits a theme park and appears on a tax-paying talk show,” Cox tweeted. It’s not typical for politicians. He won $ 1.5 million in prize money, danced with cartoon movie characters, and jumped on a roller coaster while spinning his TV camera. “I think he has the ball. I think he’s a little more relaxed about the recall,” said Sherry Bevic Jeff, a professor of public policy communications at the University of Southern California. But she said the image of the governor as a game show host might look too gimmick to some people’s tastes. Still, the vast majority of people will care more about what his actions mean to them than how he presents them. “It sounded terrible to me as a bribe, but I’m not the average voter,” she said, referring to Newsom’s television ad. “When was the last time you saw someone, especially the injured, turn down free money?” She added.

With the summer and call elections approaching, Governor Gavin Newsom wants Californians to know about his cash payments and prizes.

“Newsam is delivering money to your pocket,” the narrator said in a video of a smiling family gathered on the couch in a campaign ad released by Newsam on Thursday. This refers to $ 1,100 in a one-time cash payment he proposed in the state budget.

The spot is one of three currently televised throughout the state, while the other two are negative, drawing a dark picture of the Republicans behind the effort. Their release celebrates the end of most pandemic-related restrictions, with Newsome traveling the state as the host of the game show, appearing at theme parks, awarding millions of dollars in vaccinations, and 2 Continues for the week.

The festive atmosphere reflects Newsom’s growing confidence in his ability to fight recalls. However, some Republicans have accused him of mistakenly using taxpayer money to support his position, supporting flashy events and ignoring state issues.

“It seems like Governor Newsom has decided to join the recall circus spirit in the last few days,” former Republican Mayor Kevin Fallconner, who is running on the recall, said in a Twitter video. “The real meaning of this recall is to roll up the sleeves and fix our wonderful condition.”

However, the event showed that Newsom outperformed its rivals in its ability to generate headlines and obtain free media.

“I think it’s wise to break beyond traditional political news,” said Rob Statsman, a spokesman for former governor Arnold Schwarzenegger, who liked headline-grabbing appearances. It was.

“It doesn’t always work with everyone, but in general I think this is probably wise for them,” he added.

Last year, a Republican amateur political organizer launched a recall drive, and Newsom’s failure allowed him to collect enough signatures to prepare a ballot. Final certification is required before setting the date, which can take place within a few weeks and may allow for September elections.

Many of Newsom’s allies believe that early elections are better before a natural disaster or an unexpected surge in virus cases.

The launch of television advertising by Newsom and some of his Republican competitors marks a new stage in the campaign that turns into a sprint when election days enter the calendar.

Newsom’s positive advertising focuses on the large spending initiative he proposed in the state budget and must be signed by the end of the month. This includes cash payments of up to $ 1,100 to low-income and middle-class people, $ 4 billion in relief for small businesses, and free preschool education for all children.

His other ads, one in English and one in Spanish, will connect the recall to radical Republicans by displaying images of people attacking the US Capitol on January 6. It is said. See comments by key supporters of the recall about microchipping immigrants. Its organizer, Orrin Heatlie, later said that the comments made on Facebook were exaggerated and not endorsed by him.

Sonja Diaz, founding director of the Latino Policy & Politics Initiative at the University of California, Los Angeles, said Newsom’s positive advertising presents a message that resonates with families and adolescents who have been hit hard by the pandemic by emphasizing cash payments. .. For business and preschool expansion.

“I think this is really the goal of talking about policy choices that will help young Californians,” she said.

Meanwhile, Fall Connor dropped his first campaign ad in Spanish on Monday. It portrays Newsome in a negative way, closing most schools during the pandemic, state struggles to contain the homeless, and expanding good deed credits that could lead to the early release of tens of thousands of people in prison. Is emphasized.

Another Republican candidate, John Cox, said Newsom wasn’t focusing on the right issue when the heat wave struck the state. An independent state system operator urged protection on Thursday, but said a power outage was unlikely.

“California faces an impending energy crisis while Gavin Newsom visits a theme park and appears on a tax-paying talk show,” Cox tweeted.

Indeed, Newsom’s week was not a typical week for politicians. He won $ 1.5 million in prize money, danced with cartoon movie characters, and jumped on a roller coaster while spinning his TV camera.

“I think he has the ball. I think he’s a little more relaxed about the recall,” said Sherry Bevic Jeff, a professor of public policy communications at the University of Southern California.

But she said the image of the governor as a game show host might look too gimmick to some people’s tastes. Still, the vast majority of people will care more about what his actions mean to them than how he presents them.

“It sounded terrible to me as a bribe, but I’m not the average voter,” she said, referring to Newsom’s television ad. “When was the last time you saw someone, especially the injured, turn down free money?” She added.

Cash payments take center stage in Newsom’s 1st recall ad Source link Cash payments take center stage in Newsom’s 1st recall ad

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