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Beloved Bay Area sticker company Mrs. Grossman’s moving from California to Utah

Petaluma, CA (KGO)-For over 40 years Mrs. Grossman’s Paper Company I’ve been making stickers in the Bay Area, but I’m currently moving from California.

The Petaluma warehouse, which the company has been operating for nearly 30 years, was a lively and colorful factory. Until 2019 We provided a popular tour for children.

But on Wednesday, the walls of the warehouse will be exposed and the printing press will be quiet. The company announced downsizing, ended all wholesale and moved its business from out-of-state to Utah.

Related: Beloved Petaluma Sticker Factory Mrs. Grossman Closes Tour, Retail Store

“It’s very sad to close,” Jason Grossman, owner and president of the company, told ABC7 News while packing a box of stickers. “That is, we were the institution here forever.”

Jason’s mother is Andrea Grossman, the former wife of Grossman who founded the company in 1979. He said the challenge he faced as a small business during the pandemic was the last straw of the company that competitors were already struggling to sell cheaper, stickers made in China, and, of course, much of life. Is digitized.

Related: “Moral Responsibility”: Some Bay Area restaurants have been temporarily closed for several months due to a surge in COVID.

“The pandemic has changed things,” Jason said. “I just found that migrating from this state is easier for the business, and I now need to make everything easier, I’m getting older.”

He explained that many of the stores they usually sell were also struggling in the pandemic and therefore didn’t buy that much inventory. The company currently plans to sell only its products online.

It’s a sad decision for many of our long-time loyal customers, including Michelle Leopold, owner of Standard 5 & 10 Ace, a San Francisco mom and shop that opened in 1939.

Related: More people leave California than move in: Is the California Dream dead?

“We were one of Andrea Grossman’s first customers,” Leopold told ABC7 News. “It’s very sad to see Mrs. Grossman go.”

According to Leopold, his father-in-law still remembers Andrea Grossman coming to the store in 1979 to sell her first product, the now iconic red heart sticker of the company.

“She came to the store with a heart-shaped sticker and said,” Okay, this is a crazy new product. Are you interested in selling this at 5 & 10? “Leopold recalled. “And my father-in-law, who seized the opportunity with the BIC pen and hula hoop, said,’Yeah, let’s do it.'”

As they say, the rest is history. Since then, Jason Grossman said the company has calculated enough stickers to travel around the world.

“We’ve touched a lot of life with stupid little stickers,” Jason said. “It’s amazing how fascinating it is and how much they love and worship it.”

Related: California remains the technology capital, despite the departure of some companies

According to Leopold, there are other stickers, but Mrs. Grossman is better than the other stickers.

“They are very innovative, fun and capricious,” Leopold spouted. “No matter what category you’re looking for, from pirates to sloths, you’ll find the perfect sticker.”

And that’s about Mrs. Grossman’s sticker. Times have changed, but as more and more people use emoji instead of stickers on handwritten cards, these little works of art are timeless and loved by all ages and generations.

“We have a grandmother who gave it to her daughters, and then gave it to their daughters, so it just continues,” Jason said.

And Mrs. Grossman continues. Just a sign of the times, it was only sold online.

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