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AtomChat secures new funding to capitalize on Latin American trend of sales through messaging – TechCrunch

Every website seems to have some sort of chatbot that can help you answer simple questions without having to wait for a customer service representative. However, the connection process can take some time, and when attention shifts to something else, time will elapse and you will have to start over.

AtomChat Is developing conversational artificial intelligence software focused on improving the performance of sales teams by doing more transformations through WhatsApp’s asynchronous messaging. With the participation of Techstars, we have secured $ 3.15 million in seed funding led by Mucker Capital to accelerate product development and international expansion planning.

Erick Holmann and Rene Mouynes founded Panama City, a Panama-based company, in 2019 after working together for over 15 years to automate the credit initiation process for Citi and the sales process for Latin American telecommunications companies.

AtomChat

AtomChat message. Image credit: AtomChat

Holmann told TechCrunch that AtomChat was their third startup and was inspired by a former outbound retailer. Today, the vast majority of people in Latin America skip shopping on the web and instead use a combination of apps such as WhatsApp, Instagram, and Messenger. 3.5 billion users send 20 billion messages each month.

“I thought that conversational commerce using messaging would lead to the sale of browsers to the Internet in the 1990s,” he added. “If you have any questions about the car, contact the dealer via a message. Automation is what everyone wants, but we need to focus more on customer service and the big gap is on the human side. Customers want more one-on-one time and backed purchases. “

The company allows customers to connect ongoing conversations that take place over days, weeks, or months, so that customer service representatives have a history rather than starting over each time. .. According to Holman, some customers have been able to triple their sales two months after implementing AtomChat.

Andres Barreto, managing director of Techstars Boulder, met the company while attending the accelerator program last year and decided to help them.

The tools available were created by U.S. companies thinking from the perspective of U.S. consumers, but Latin America is instead one of the regions where e-commerce skipped the web and moved directly to messaging apps. He said.

“Eric and Rene understand that the world outside the United States is changing and are dramatically improving technologies that don’t work in Latin America,” Barrett added. “Currently, we have the majority of spending through messaging and superappli, which is a huge opportunity for them.”

The company continues to grow its revenue by 15% every month, so new capital injections will be focused on technology development.

Over the last two years, AtomChat has won a list of corporate customers in 14 countries, including Toyota, Hyundai, Ford, GNC and Avis. For example, over 15 million customers were involved in messaging and 140 million messages were sent through the platform.

“We are just getting started,” Holman said. “We are not trying to reinvent the wheels of the sales team, but we do allow the sales team to handle the conversation in an efficient way.”

AtomChat secures new funding to capitalize on Latin American trend of sales through messaging – TechCrunch Source link AtomChat secures new funding to capitalize on Latin American trend of sales through messaging – TechCrunch

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