Asian Americans Are Living in an Ugly Alternate Reality Right Now. The Beauty Industry Can Help

Racist attacks on Asian Americans and Pacific Islanders (AAPI) communities Increased at an amazing rate Since March 2020.Terrible coverage in the last few months with the release of horrifying videos of violent crimes against Asians Shooting in AtlantaAnd, through the intensive efforts of Asian supporters and organizations, the significance of this increase has finally begun to permeate public awareness.

As a Korean-American pregnant woman living in horror in New York City, it is important to clarify that this heightened coverage and awareness of anti-Asian racism and violence has barely hurt the surface of the AAPI experience. I think. When I talk to non-Asians, anti-Asian racism is rarely in their minds. When I talk to my Asian friends and family and interact with other Asians on social media, this topic is often the only topic on our agenda.

Why is there such a disconnection? Asian Americans now live in a different reality. For us, racist attacks are not a terrible phenomenon that sometimes emerges on the surface. A 65-year-old Filipino woman trampled on the sidewalk My old apartment or A 61-year-old Chinese man was trampled in East Harlem And now I’m fighting for his life in the hospital. They are everyday events and a source of constant fear and anxiety. Almost every Asian American I know can share either a personal account of a racist attack over the last 12 months, or an account from a close friend or family member.

Most people can share multiple experiences.We utilize the following resources Stop AAPI Hate And Asian Feed And the following accounts @NextShark And @CeFaan To track this national epidemic of daily violence and understand how to protect and support each other and ourselves. Many in the AAPI community, especially women, children and the elderly, are too afraid to go out as the vaccine becomes available and many non-Asians look forward to returning to normal.

I think the beauty industry plays an important role in stopping the hatred of Asia. Cosmetology brands and retailers need to participate.

First, it’s just right. Racism and hatred are attacks on our shared humanity.
Individuals and organizations are responsible for confronting these destructive forces.
Second, there are important business obligations. As a Korean cosmetologist, I am very familiar with Asian cosmetology innovations, modality and ingredients, and I think many global cosmetology brands benefit from elements of Asian cosmetology culture. Many non-Asian cosmetology brands also develop formulas with Asian laboratories and contract manufacturers. More often than you can imagine, products manufactured in France and the United States feature innovations from Asia.

In addition, cosmetology brands generate significant sales in Asia and benefit from the significant Asian consumer base in the United States. The brand benefits from Asian beauty culture, Asian innovation and Asian customers. The silence cannot be kept in the moment of a serious crisis for Asians. I’m not the only one who feels this way. Many friends, family and colleagues in the AAPI community share that they pay close attention to whether their favorite brands endorse them. Brands have a choice at this point, and this choice is very important to Asian consumers.

Third, cosmetology is an emotional category in nature, and cosmetology brands can connect with the community in a powerful way. The beauty industry helps shape the ideals of what is considered beautiful, for better or for worse. As consumers, our relationship with beauty can be deeply psychological, emotional, and personal. I’m an all-ingredient addict, an esthetician, and a passion for skincare education and innovation, but with a fundamentally emotional response to my favorite cosmetology brands and retailers. They are more than just products on the shelves for me. It often reminds us of certain celebration moments in life and the challenges we faced along the way. I haven’t had the same experience when thinking of mobile phones and microwave ovens.

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