California

As Gucci launches a new £760 fitness tracker, we put the bossy budget version to the test

Gucci has launched its latest must-have accessory. Is it a belt? Is it a loafer? No. Those distinctively interlocking golden G’s are now gracing … a health tracker.

But this is not just an old health tracker, this is an Oura health tracker – the chic, sleek smart ring worn by high-rolling welfare warriors. It goes on like a jeweler, but tells you everything you want to know (and some things you’d rather not know) about your health, fitness, and sleep patterns. And it’s yours for only £ 760.

Even for the Gucci collaboration, the Oura sat at the luxury end of the health tracker market, with prices ranging from £ 239. Launched in Finlandwith offices in Californiait has sold 1 million rings since 2015. Gwyneth Paltrow was an early adopter – of course she was – and flogged them on her Goop website.

Kim Kardashian once boasted about her Oura sleep score on Instagram – after a solid eight hours of eyes, she had a 93/100 rating.

Kerry Potter (pictured) puts the new Gucci x Oura health tracker ring to the test for four months

To score that high, you need not only quantity, but quality – the perfect mix of light, deep and REM sleep cycles, to fall asleep quickly (but not too fast, because that means you are overwhelmed ) and be optimal for your resting heartbeat. All this is reported by the magic ring.

Gwyneth was angry. “OK, what?” she replied. ‘I thought I killed it at this Oura ring game. I don’t think so.’

Prince Harry and Jennifer Aniston are also fans, while Will Smith has invested in the company.

I first set eyes on an Oura over lunch with Matt Rogan, sports industry insider and the fittest person I know. We co-authored a book on the future of sports and health, called All To Play For, and talks on wearable tech.

It goes on like a jeweler, but tells you everything you want to know (and some things you'd rather not know) about your health, fitness and sleep patterns

It goes on like a jeweler, but tells you everything you want to know (and some things you'd rather not know) about your health, fitness and sleep patterns

It goes on like a jeweler, but tells you everything you want to know (and some things you’d rather not know) about your health, fitness and sleep patterns

I thought at first he handed over his wedding ring, that seemed weird. But when I looked closely at the thick titanium band he had placed in my palm, I could see small ornamental sensors, shiny green, studied at the bottom.

These sensors measure your body temperature, resting heart rate, heart rate variability, respiratory rate and sleep quantity and quality. This data is crunched to give you three daily scores of 100 – assessing your readiness (to get on with the day), activity levels and sleep – along with an abundance of personalized advice to keep your health on track.

Do you have anything upright? ‘ it asks. Um … that’s gonna be the Chablis!

This 6g slip metal had, Matt said, changed his life. ‘It has helped me to tune in more fully to what my body is trying to tell me. It warns me if I will get a cold a few days before the slaughter, by analyzing the temperature changes and sleep patterns of my body.

‘I then adjust my behavior – early nights, increase my vitamin C intake. It helps me to prevent or reduce the symptoms of two or three diseases a year. ‘

Intrigued, I joined the community of the Oura ring. First I get a custom package sent, then the ring is shipped from the US I chubby for the gold titanium option at £ 320. It’s chunky (a more feminine design would not go wrong), but even more discreet than the traditional watch tracker, which tends to be an outfit killer.

I download the Oura app to my phone and sync it with the ring.

Oura says you do not need to take it except to charge the battery (it takes a whole week). It also claims that its heart rate readings are more accurate than other trackers because it is closer to an artery on your finger than, for example, a watch on the outside of your wrist.

Oura’s focus is on sleep and recovery. I tend to load through life at 100mph and have almost zero free time once working, looking after my two young children and running home is nailed. Sleep is often an optional extra and if I get a chance at a rare free hour, I will probably run a 10km so I can tap exercise from the to-do list.

Kerry (pictured) says she has taken it easier and looks better for herself since wearing the ring

Kerry (pictured) says she has taken it easier and looks better for herself since wearing the ring

Kerry (pictured) says she has taken it easier and looks better for herself since wearing the ring

But after testing the ring for four months, I am noticeably friendlier to myself. ‘Then it’s slow,’ Oura calls through the app, or, ‘Try to make it easier today.’ And I pay attention.

I once fell over a careful amount of running, a consequence of pushing myself too far when I was tired. I would trudge along, lose concentration and trip.

However, this has not happened since the wearing of the Oura. Idem get sick. It offers a personalized, suggested bedtime (currently between 9.30pm and 10.30pm), which prudently tries to get me to hit the sack sooner and not get into a book at least 11.30pm.

It can also tell when I have been drinking, which is spooky, but has made me much more aware of the impact even having one glass of wine on my sleep.

“Did you wake up last night?” it will ask, noting that my heart rate was increased in the early hours, which means less good quality sleep. Um, that’s going to be the Chablis.

The Oura is well-intentioned, but it can be a little annoying.

‘Bedtime is approaching, time to relax’, it vibrates, when I’m not out of the office yet and still have a million things to do. I think if you’re a Silicon Valley tech bro, you can just download tools and climb into your personal nap pod.

If Oura were a person, it would be a healthy California woman wearing gymnastics, running next to me. But maybe I should not anthropomorphize a small metal band like that.

Prince Harry (pictured with the ring) and Jennifer Aniston are also fans, while Will Smith has invested in the company

Prince Harry (pictured with the ring) and Jennifer Aniston are also fans, while Will Smith has invested in the company

Prince Harry (pictured with the ring) and Jennifer Aniston are also fans, while Will Smith has invested in the company

‘It’s just the ring doing its job,’ Matt shrugs, a more rational kind, as I complain about his nudges.

I sometimes feel both overwhelmed and wrong by Oura’s endless data. While it’s kind of fun / horrible to see my heartbeat just before my weekly Tuesday morning meeting with my boss, I’m not sure what to do with that information, if I clock it back home that evening.

And some days I wake up feeling good, but my ring tells a different story. When I’ve only slept four hours and 53 minutes, I’d rather not know.

“Having a lot of health data should be great, but there can be a tendency to become addicted to it, and even to the point where it affects mood,” says James Davis, a psychologist who describes it. health coaching program The Midlife Mentors runs.

Women, who account for 40 percent of sales, present more and more data from their ring to their doctor

Women, who account for 40 percent of sales, present more and more data from their ring to their doctor

Women, who account for 40 percent of sales, present more and more data from their ring to their doctor

James stopped wearing his health tracker when his wife pointed out that the first thing he did every day was check his sleep data, instead of checking with himself on how he actually felt.

“You want to make sure you are the boss of the device instead of it being the boss of you,” he says. Niggles aside, the Oura is a seriously impressive piece of kit and will not come off my finger anytime soon. The period tracker is the best in the business, using body temperature readings to track your cycle.

Women, who account for 40 percent of sales, present more and more data from their ring to their doctor, says Caroline Kryder, the company’s product marketing manager and lead for women’s health.

‘For women entering menopause, it is helpful for them to see if their temperature becomes restless, their cycle degrades, their sleep changes. You can tell your doctor, “I can show you all this information; I’m in contact with my body and I’m telling you something, so help me.”

Matt, meanwhile, recovers from a nasty Covid bout and says viewing his Oura data prevents him from ‘falling into an even deeper Long Covid hole’.

While these devices are still the preserve of the rich and / or health-obsessed, prices will drop as more come on the market. In the future, we might even see something similar on the NHS.

“If something like the Oura can be delivered at a cost for less than, say, a three-month batch of diabetes medications, then it becomes a serious option,” says Matt. However, my guess is that you can not get the Gucci on prescription.

As Gucci launches a new £760 fitness tracker, we put the bossy budget version to the test Source link As Gucci launches a new £760 fitness tracker, we put the bossy budget version to the test

Related Articles

Back to top button