Area 120 is beginning to use Google’s massive reach to scale HTML5 GameSnacks platform – TechCrunch

Especially in the developing market, hundreds of millions of users don’t own high-end smartphones and can’t afford a high-speed data plan to enjoy a lot on the web.

Google has sought multiple ways to better serve this segment of its user base.It has Tried partnership To make the internet More affordable for tens of millions of users..In cooperation with smartphone makers Reliable Android experience for cheap smartphones..In fact, it’s now Working on a project with telecommunications carrier Jio Platforms In India, to further reduce the price of a decent Android experience.

However, for mobile games, Google has a slightly different way of thinking about reaching users. Area 120, Google’s in-house incubator for experimental projects, Launched GameSnacks last year.. It’s an HTML5 gaming platform, with titles bite-sized, and the way it’s designed, it loads much faster and consumes much less resources.

And the idea seems to work.

Google said on Tuesday that it was ready to deploy GameSnacks over the past year, extend its platform to test its monetization model, and make it valuable to game developers.

AniMohan, general manager of GameSnacks, said in an exclusive interview with TechCrunch that the platform has more than 100 titles and millions of users.

“HTML5 games are growing, especially outside the United States. HTML5 is a great way to serve games to users who have just come online and probably have never played games online before. The game is cross-device, runs on low-bandwidth connections, and is ready to play because users don’t have to install files, “he said.

These single-player games run on any device with 1GB of low RAM and 2G to 3G data connections, and users can use them in the following ways: GameSnacks website.. You can play it not only on your desktop, but also on Chrome on your iPhone or iPad (if you want to rotate it).

Today, the company is taking advantage of its scale to expand the reach and discoverability of GameSnacks. In recent weeks, GameSnacks games have been available from Chrome’s new tab page for users in India, Indonesia, Nigeria and Kenya, according to Mohan.

In India, Google’s largest market for users, GameSnacks games are also appearing on Google Pay. The company is also experimenting with introducing GameSnacks games into its Discover feed.

According to Mohan, some countries have begun these integrations. This is because many users are facing the challenges that the platform is trying to address. “I think this is an early stage of the experiment. Hopefully we want to expand it,” he said.

In addition, Mohan said the company is experimenting with introducing GameSnacks games to the Google Assistant.

“Some of these integrations are live, so one of the things we want to do is talk to the developers and tell them that there is an easy way to access Google.” He said.

GameSnacks developers are currently monetizing their games through a license or contract model that sells some or all of their game rights to the company. According to Mohan, a six-person team (although more people from Google are contributing) will allow these developers to monetize their games using the next-generation AdSense for Games ad format. We are working to help you.

“We want to help them build a viable business in the long run, so we’ll start experimenting with advertising on the platform,” he said. However, this currently applies to some GameSnacks games.

Emerging markets such as Africa and Asia are nothing new to the world of HTML gaming. In India, for example, a game platform called Gamezop raised $ 4.2 million last year, extending HTML5 games to reach more developers and incorporating them into more than 1,000 apps.

In 2018, South African telephone company MTN Group launched the Bonus Bucks HTML5 Gaming Portal for subscribers in South African countries. HTML5 operated by Facebook Instant games on messenger Until you remove it from the messaging service.Quick search in your own archive Returns the company score This has worked in HTML5 games in the past, but in recent years there have been fewer examples.

Mohan has great opportunities for HTML games, which remain bullish beyond Africa and Asia. “We don’t consider these markets to be the only option. These are just the markets we are starting out because the need for HTML5 games is particularly appealing. HTML has users all over the world. I think this market is much larger, “he said.

Area 120 is beginning to use Google’s massive reach to scale HTML5 GameSnacks platform – TechCrunch Source link Area 120 is beginning to use Google’s massive reach to scale HTML5 GameSnacks platform – TechCrunch

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