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Apple cements break from Intel with laptops powered by own computer chips

Apple solidified its transition from Intel on Monday with its own “Apple silicone“Chip.

The new 14-inch and 16-inch MacBook Pro notebooks start at $ 1,999 and $ 2,499, respectively, and both feature the “M1 Pro” chip. This is an iteration of the first Apple-designed M1 processor released a year ago.

More powerful semiconductors manufactured by top-end 16-inch models with “M1 Max” chips Apple It will also be introduced on Monday — starting at $ 3,499 and costing up to $ 6,099.

Apple has designed its own processors for the iPhone and iPad for the past decade, but advances in both high speed and low energy consumption have allowed Apple to begin powering its own laptops and desktop computers. It’s done.

With this move, Apple aims to provide a deeper integration of hardware and software, enabling developers to create apps that work on smartphones, laptops, and desktops.

The new notebook has been well received, with the $ 2.4 trillion tech giant’s share rising 1.2% after the launch event.

Ben Wood, chief analyst at CCS Insight, said the performance specification is “a major endorsement of Apple’s investment in custom silicon” because the chipset has shown significant improvements in graphics processing, speed, and energy efficiency.

According to Apple, the main processor of the M1 Pro is M1, Graphic performance is improved about 2 times.

Perhaps the bigger breakthrough is in power efficiency. The 14-inch model offers 17 hours of video playback, and the 16-inch model boasts 21 hours of video playback.

Apple has heated the social media of both models with a large top notch protruding into the center screen, but otherwise the border is 60% thinner at the top and 1/4 thinner at the sides. increase.

Both new laptops feature the resurgence of MagSafe, a popular magnetic connector for cables that disconnect if the user trips over the cord.

Mikako Kitagawa, Gartner’s research director, said that while high-end notebooks find a market in the areas of video and design, “it could bring a bit of overperformance to the average consumer who doesn’t run graphics-intensive applications. There is. “

Wedbush analyst Dan Ives said Apple was able to release the product shortly before the holiday season, despite a global chip shortage.

He called the new chip a “game changer,” predicting that more than 30% of current MacBook users would be converted to “upgrade next year,” and introduced a way to grow beyond Apple’s iPhone.

Apple will start taking orders for laptops on Monday, with deliveries starting next week.

Also announced Monday, the new third-generation AirPod earpieces start at $ 179 and feature “spatial audio,” which Apple claims to provide users with an immersive sound experience.

Forrester analyst Julie Ask called the event “solid” and said it hopes Apple’s high-end customers will buy the product for the holiday season.

“It’s certainly one of Apple’s core bases. They’re still optimistic, employed, and spending money,” she said.

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Apple cements break from Intel with laptops powered by own computer chips Source link Apple cements break from Intel with laptops powered by own computer chips

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