Alcohol: pre-mixed drinks push beer and spirits off the table 

Alcohol is a consumer product specifically protected from crisis. Glasses raised inward Condolence Just like a celebration. The closures may have closed the pubs, but home drinkers made the difference. By 2020, year-on-year alcohol sales have soared by 5% in Germany, the UK and the US, according to the OECD.

The choice of drink, however, is in full swing. Europeans drink less wine and the British lower the hot beer. In their place come hard (carbonated) fruit salads and a low-alcohol beer.

The decline in the capital Ancient Covid19. Between 2016 and 2021, beer sales declined in both the U.S. and Europe, according to data from IWSR Drinks Market Analysis, an alcohol market research firm.

Seltzer brands like White Claw offer a lighter, lower-calorie alternative. Sales of so-called ready-to-drink beverages (pre-mixed alcoholic beverages and sold in cans or bottles) doubled in the U.S. between 2010 and 2019. Beer companies like Anheuser-Busch quickly moved to create celery versions of brands like Bud Light. By 2026, the IWSR predicts that These will account for more than one-tenth of U.S. sales.

Low alcohol sales are also declining, thanks in part to public health campaigns in China and Russia aimed at reducing the consumption of cheap beverages with high alcohol content. But all over the world, drinkers pay more and consume less. Premium appears in every area.

But the biggest trend of all is moderation. Low or non-alcoholic beverages (known as NoLos) have become a market of almost $ 10 billion. Their rise implies that more drinkers are switching between alcohol and non-alcoholic beverages instead of completely giving up alcohol. From 0.5% ABV craft beers to botanically flavored Seedlip cocktails, NoLos drinks are unstoppable.

Alcohol: pre-mixed drinks push beer and spirits off the table  Source link Alcohol: pre-mixed drinks push beer and spirits off the table 

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