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A Carmichael restaurant removed ‘Russia’ from its name. Why it had to rename again

A Carmichael restaurant that removed the word Russia from its name shortly after the start of the war in Ukraine recently discovered that it had to change its name again. The owner of what is now a Noroc restaurant in Carmichael is hoping his new business name – the Romanian word for luck – lives up to its meaning: “I’m lucky to have this restaurant,” said owner Alexandru Sirbu. “Even with all that.” Sirbu and his family have owned the restaurant since 2018. It is located in the neighborhood, however, since 2009 it operates as a “Firebird Russian Restaurant.” That was until the beginning of March, shortly after the Russian invasion of Ukraine. That’s how we changed the “Russian”. We just wanted to show our support for the Ukrainians. “Simply calling themselves the ‘Firebird Restaurant’, Sirbu thought it best suited the Eastern European cuisine they offer.” We have Romanian, we have Moldovan, we have Belarusian, we have Ukrainian … Russian… “Armenian food,” he said. “Well, it’s Eastern European food.” Then the restaurant faced another obstacle. Sirbu said an East Coast restaurant chain with a similar name claimed he already had rights to the “Firebird” name, contacted him and asked to change the name of his restaurant. Then the new, new name “Noroc” appeared. Vince Langley and his family went to dinner on Wednesday to support the local family business that managed to overcome the pandemic and now two name changes in a few months. “Langley said of Noroc, just two blocks from his place of residence.” I owe them a lot of credit for surviving these difficult times. ” “After that, everything will be easier.” Noroc is located at 4715 Manzanita Avenue in Carmichael. The restaurant is open Tuesday to Sunday for lunch and dinner.

A Carmichael restaurant that removed the word Russia from its name shortly after the start of the war in Ukraine recently discovered that it had to change its name again.

The owner of the current Noroc restaurant in Carmichael hopes that the new name of his business – the Romanian word for luck – meets its meaning.

“I’m lucky to have this restaurant,” said owner Alexandru Sirbu. “Even with all this [happening]. “

Sirbu and his family have owned the restaurant since 2018.

It has been in the neighborhood, however, since 2009 and operates as a “Firebird Russian Restaurant”.

That was until early March, shortly after Russia’s invasion of Ukraine.

“They thought we were supporting the Russians,” Sirbu said of the hateful phone calls, online comments and reviews the restaurant received. That’s how we changed the “Russian”. “We wanted to show the Ukrainians our support.”

Simply calling themselves “Firebird Restaurant”, Sirbu found that it best suited the Eastern European cuisine they offer.

“We have Romanian, we have Moldovan, we have Belarusian, we have Ukrainian … Russian … Armenian food,” he said. “So it’s Eastern European food.”

Then the restaurant faced another obstacle.

Sirbu said an East Coast restaurant chain with a similar name claimed he already had rights to the “Firebird” name, contacted him and asked to change the name of his restaurant.

Then the new, new name “Noroc” appeared.

Vince Langley and his family left for dinner Wednesday to support the local family business that managed to overcome the pandemic and now two name changes in a few months.

“We have noticed the name change and want to support the local business nearby,” Langley told Noroc, which is just two blocks from his residence. “I give them a lot of praise for surviving these difficult times.”

Sirbu, meanwhile, is trying to stay positive about all of this and focus on what he and his team are doing best: serving Eastern European food to his community of supporters.

“I hope this is a good change because that’s what it really represents,” he said of the restaurant’s second renaming. “After that, everything will be easier.”

Noroc is located at 4715 Manzanita Avenue in Carmichael. The restaurant is open Tuesday to Sunday for lunch and dinner.

A Carmichael restaurant removed ‘Russia’ from its name. Why it had to rename again Source link A Carmichael restaurant removed ‘Russia’ from its name. Why it had to rename again

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