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76-year-old Irv’s Burgers returns to West Hollywood

Just for you! In one of the city’s most surprising restaurant comeback stories, Irv’s Burgers reopened last Friday with owner Sonya Hong’s iconic doodles and paper plate messages.

Now located at 7998 Santa Monica Boulevard in West Hollywood (half a block from its original location), the seventy-year-old burger the stand will offer its longstanding double cheeseburgers and pastrami sandwiches, plus an array of newer, equally all-American items under new culinary director Armen Piskulyan of Oui Melrose. Think hot dogs, tuna melts and milkshakes, plus a charitable addition known as Brady’s Way, which donates $1 from each sale to Children’s Hospital Los Angeles.

First established as Queen in 1946, the original burger joint served countless celebrities, West Hollywood locals and tourists along a stretch of historic Route 66, which in this part of town runs along Santa Monica Boulevard. (Today, the structure itself still stands in front of the Conservatory.) The stand adopted the name Irv’s Burgers in 1970, after then-new owner Irv Gennis, and attracted the likes of Jim Morrison and Janis Joplin.

Thirty years later, Hong and her family took over the stand from Geniss, the former becoming a local celebrity in her own right for her friendly hospitality and charming paper plate designs. They faced eviction from the original Irv’s location in 2013, a move a year later (to a storefront next door to its current location), and closing in 2018 after failing to gain traction. Now, a newer, more stalwart Irv’s Burgers (à la Sonia) is back, thanks to a partnership with Off the Menu founder Lawrence Longo and Piskoulian’s menu additions.

Although Irv’s 3.0 now features limited indoor seating, many branded clothing and third-party delivery (Postmates/Uber Eats), much of the iconic roadside burger experience is the same as ever—including the unforgettable Sonia herself.

Photo: Courtesy of Wonho Frank Lee

7998 Santa Monica Blvd., West Hollywood. Monday–Thursday 11:00–22:00; Friday, Saturday 11:00 a.m. – midnight; Sunday 11:00–22:00.

76-year-old Irv’s Burgers returns to West Hollywood Source link 76-year-old Irv’s Burgers returns to West Hollywood

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