App stores are filled with various solutions aimed at attracting as many users and possible. With so many competitors, creating a new app and introducing it to the market is a complex task both for business analytics and developers. Launching a startup product is always associated with risks and expenditures.
There are no guarantees, and you should realize it. With numerous startup failures in the market, it is better to be safe than sorry. There are many approaches that can eliminate the headache. Emphasize the pre-development stage to avoid pitfalls and optimize your development effort later.
What is App Idea Validation?
To put it simply, it is research that collects information about the idea. This information makes it possible to predict whether an application will work well, who the users will be, and how it will earn money. It is like testing the potential of your product in the market.
One of the most popular approaches is building an MVP. It is a product that coves only the basic functionality of the end solution, allowing you to have a more precise understanding. You can check out minimum viable product examples to predict what it will look like for your app.
Why is It So Important to Validate an App Idea?
Nobody likes putting their resources and time at such a huge risk. You can forget about attractive designs or features if nobody needs your product. Since market trends and user needs are changing so rapidly, app idea validation helps companies ensure the audience will be interested in their upcoming application.
What is The Best Way to Validate an App Idea?
Answering this question is more complex than it seems. There is no universal approach that will ensure your idea will be demanded by a wide target audience. You need to pay attention to several processes that will give the desired outcome only in conjunction with each other.
7 Effective Tips For Validating an App Idea
Here is some advice that will help you in effective idea validation. Keep in mind that it is a complex process, and you need to pay attention to numerous aspects.
Is my application solving any problem?
This is the very first and crucial question you should ask yourself before you start creating a product. It is one of the fastest and most efficient ways to validate an app idea. For example, Facebook allows us to stay connected with our old friends and acquaintances. Google gives instant answers to all our questions. You need to figure out the goal of your solution and how it will simplify the lives of your customers.
Creating the prototypes of personas
Proto personas aren’t the same as standard personas. The advantage of a proto persona is that it doesn’t require extensive analysis. On the other hand, it takes a lower fidelity. This is an optimal solution to save time on pre-development processes. Creating them is a very intuitive task based on the opinions of project team members.
While being created without any research, the team can adjust proto personas throughout the development stage. The key thing proto personas are designed for is to help identify the needs and requirements of the target market.
Outlining the customer journey
Many businesses neglect this stage while building their solution. If your goal is to validate an idea, the app needs to have a defined process of interaction with customers that ends with making a purchase. You need to put yourself in the users’ shoes and walk all the way from the first impression to buying a product or service via your application.
In this case, you have a more clear vision of interactions with your product. With too many steps, eliminate the insignificant ones and turn the process into a sprint. Keep in mind that this journey also needs updates as the features, goals, and user needs may change.
Building a minimum viable product
We have mentioned this approach above. It is a commonly used practice to cut expenses and present a successful product focused on the audience’s needs. Its huge benefit is that the whole system is built around valuable user feedback. It means that you test the basic functionality in a real-life environment. The more thoroughly you study the received data, the more effective your product will operate.
Competitor analysis is a must
Check out the top charts in the app stores. Maybe there already are solutions for the same problem. Always consider competition as an integral part of your app evolution. Try to learn as much as possible about your competitors. If they have flaws or performance issues, you can provide a better experience with your solution.
Conducting user interviews
Despite numerous analytics tools available, the most comprehensive way to get the necessary feedback is to interview users directly. This way, you can receive maximum user information and validate your concept. You need to prepare the questions for your interviews beforehand.
Create a list of essential and additional questions, make sure to note or record every point, and separate positive and negative opinions. Keep in mind that such interviews should occur as early as possible in product development because they can shape the whole process.
What is the size of my target market?
Your app idea can’t be suitable for every customer. We recommend creating a list of keywords related to your app idea. Then, study how many people are interested in it by using Google keyword planner or similar tools. The more people search for them, the better. If you are limited by a particular area, the keywords should be more specific.
Transforming an app idea into reality requires time and money. Many companies believe in their ideas so much that they neglect the critical process of idea validation. This puts everything at risk. We hope our article clarified how to validate your app idea and helped you make wiser decisions about your product.